Employing more than 55,000 people in over 160 countries, adidas Group produces more than 778 million product units every year and generate sales of € 17 billion (all figures relate to 2015). The brands of the adidas Group complement each other in a unique way to help athletes perform better, play better, feel better.

 

Their products break records, set trends, make history. Every day. All over the world. It is not only about faster shoes and fashion statements. Just as a shoe is more than padding and foam, there is more to us than just the product. Everything they do is bound by one simple thought: we strive to help you perform at your best. Your success is our ambition. Your defeat spurs us on to be better.

 

Their brands complement each other like the skills of an exceptionally gifted decathlete. Their consumers’ brand love is based on employees’ extraordinary passion for a sporting lifestyle. With dedication, commitment and team spirit, they continuously innovate to establish new benchmarks in everything they do.


                                

Host: Chinese Athletic Association, Beijing Municipal Bureau of Sports      Supporter: China Central Television(CCTV)

Organized by: China Olympic Road Running Co.,Ltd.(CORR), Beijing Sports Competitions Administration Center

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